Jags@Home

The Jacksonville Jaguars used a clever social video campaign to launch a new second-screen initiative for the 2020 season, called Jags@Home. Launched to illustrate the platform’s ability to create the feeling as if the team had actually moved into the hosts’ home, the social video series creates awareness through tongue-in-cheek, fictional scenarios to drive tune-in and gaming for a chance to win cash.

As the season wore on, new videos were created to drive matchup-specfific engagement about an opponent, as well as videos to highlight winners.